Recess Beer Garden Expands to Virginia Village
In an exciting development for food and drink enthusiasts in Denver, Recess Beer Garden, known for its vibrant and lively atmosphere in the LoHi neighborhood, is set to open a second location in Virginia Village this fall. CEO Jason Romero has identified a prime spot at 1417 S. Holly St., where a spacious 10,000-square-foot courtyard is under construction to complement the beer garden's offering.
Finding Opportunity in Virginia Village
Romero’s decision to extend the popular brand into Virginia Village stems from a clear gap in the market. For years, this community has seen minimal new retail spaces, making it an attractive prospect. The landlords of the shopping center approached Romero, highlighting the area's need for family-friendly and casual dining options. "We’ve created a brand over the last 11 years; people know us," Romero stated. This familiarity serves as a strong foundation for a business expansion.
A Venue for All Ages
The newly renovated space will not only house Recess Beer Garden but also other establishments like Tia’s Taqueria and Copper Door Coffee Roasters, creating a diverse community hub. With a focus on family amenities, the design will aim to attract visitors of all ages, including children and pets. This aligns perfectly with the evolving demands of the neighborhood, which mainly consists of single-family homes occupied by families looking for local dining and entertainment options.
Challenges and Changes in the Beverage Landscape
Despite optimistic plans for growth, Recess has experienced recent challenges in sales. Romero mentioned a noticeable shift in consumer preferences, particularly among younger patrons who are favoring lighter spirits over traditional liquors. Reflecting on these trends, he noted, "People are drinking the clear stuff." This shift highlights a broader trend in beverage consumption that could impact the beer garden's offerings.
The Vision Behind the Build-Out
With a substantial investment of roughly $1 million for the build-out, Romero and his team are committed to replicating the successful outdoor patio atmosphere that made the original LoHi location so popular. With plans to feature the same beloved menu—especially their acclaimed smashburgers—Romero is dedicated to providing a consistent experience. The upcoming Virginia Village location is poised to not only meet but exceed the expectations of local food lovers.
Looking Ahead: A Family-Friendly Future
As the construction progresses, locals are left anticipating how Recess Beer Garden will transform the Virginia Village dining landscape. Romero's venture is more than just an expansion; it's an effort to create a community gathering place where the casual vibe of the LoHi original can flourish in a more relaxed neighborhood setting. With immediate plans, and potential future spots in Morrison being discussed, the expansion reflects a hopeful sign for dining in Denver's less explored areas.
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