
Buckling Up for Growth: Blooma Farms’ Bold Acquisition
Blooming brightly against the backdrop of a competitive market, Blooma Farms has made a significant move by acquiring the former Welby Gardens site in Denver for $4.5 million. This acquisition not only expands their footprint but also allows them to serve the landscaping needs in the Denver area more effectively. Jeremy Friedman, the owner of Blooma Farms, formerly known as Brown's Greenhouses, is stepping into a lucrative opportunity as competitor Welby Gardens closed its doors this past summer, leaving a substantial market share available for Blooma to capture.
Transforming a Legacy: The Impact of Industry Veteran Al Gerace
With the purchase of the 120,000-square-foot greenhouse, Friedman has enlisted the expertise of Al Gerace, the former CEO of Welby Gardens, to guide Blooma’s sales team. Gerace, who has deep roots in the floral industry, emphasized the importance of continuity for landscapers who relied on Welby's products. With Blooma’s current landscape service comprising just 15% of their business, Gerace aims to broaden this segment considerably, leveraging his extensive experience.
The Shift Towards Sustainability: A Community Focus
Friedman’s acquisition comes at a critical time, given the rising need for sustainable practices in the industry. With several greenhouses shuttering recently, including the iconic Welby Gardens, independent garden centers face an increasing supply gap. Blooma Farms' mission—partly driven by the desires of their community—has transformed into a commitment to not only preserve these greenhouses but also improve the local ecosystem by offering a wider selection of plants and flowers.
Looking Ahead: Future Opportunities in Landscaping
As Blooma Farms integrates Welby's assets, Friedman envisions expanding the landscaping revenue to account for up to 30% of their business. The current customer base of around 350 independent garden centers signals a strong potential for growth. With plans to maintain Welby’s legacy of quality while innovating products, Blooma Farms is paving the way for a flourishing future.
Conclusion: Taking Action in the Green Industry
With Blooma Farms stepping into its new role, this acquisition highlights not just business growth, but a revitalization of a beloved industry. If you are involved in landscaping, gardening, or simply passionate about supporting local businesses, keep an eye on Blooma Farms as it revitalizes the Denver-area market. By becoming a customer or sharing their mission with your community, you can support this exciting transformation.
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